Business Plan Writing Guide Excel — For Government Grants & Policy Fund Applications

When applying for government grants or policy funds, the technology business plan is the make-or-break document. Yet first-time writers often struggle with what goes where. This template provides section-by-section writing guidelines and checklists to ensure nothing is missed, tailored for Korean government funding applications.

Key Features

📑 Section-by-Section Writing Guide

Section	Key Writing Points
Company Overview	History, organization, workforce, revenue, core competencies
Technology Background	Market pain points, existing technology gaps, motivation
Technology Details	Core tech, differentiators, scope, roadmap
Market Analysis	TAM/SAM/SOM, competitor analysis, target market
Commercialization Strategy	Business model, revenue structure, marketing plan
Financial Plan	Revenue projections, investment plan, funding sources
Expected Impact	Technical, economic, social benefits, job creation

✅ Item-Level Checklists

• Must-include items checklist per section
• Key evaluation criteria from the reviewer’s perspective
• Auto-calculated completion percentage

📊 Evaluation Criteria Mapping

• Mapped to major Korean programs (TIPS, Growth Tech, R&D Voucher)
• Scoring-area writing strategies
• Penalty-factor pre-checks

📝 Writing Progress Tracker

• Per-section status (Not started / Draft / Under review / Complete)
• Overall progress dashboard
• Deadline-based schedule management

How to Use

Step 1: Select Program Type

Choose your target program in the ‘Overview’ sheet. Program-specific guidance is displayed accordingly.

Step 2: Write Using Checklists

Follow each section’s checklist to ensure completeness.

Step 3: Track Progress

Update section status as you write. Overall progress calculates automatically.

Tips

Quantify Your Tech Differentiation

Stating “30% performance improvement over existing solutions” with supporting data dramatically increases persuasiveness. A comparison table sheet is included.

Cite Credible Market Sources

Use data from IITP, KCCI, or international research firms. A source citation field is provided.

Best Practices

Tailor Your Executive Summary to the Evaluator’s Priorities

Most government grant reviewers read dozens of applications per round. Write your executive summary last, after all other sections are complete, and lead with the metric that matters most to the specific program — job creation for employment-focused funds, export potential for trade programs, or technology readiness level for R&D grants. Keep it under one page and include your single most compelling data point.

Build Your Market Analysis Bottom-Up, Not Top-Down

Citing a trillion-dollar global market size actually hurts credibility. Instead, calculate your Serviceable Obtainable Market (SOM) by starting with the number of potential customers you can realistically reach in year one, multiplied by your average contract value. Reviewers trust founders who demonstrate a grounded understanding of their immediate addressable market over those who quote impressive but irrelevant TAM figures.

Prepare a Technology Comparison Matrix with Measurable Criteria

Rather than claiming your solution is “better,” create a side-by-side comparison table with 5-7 measurable criteria (latency, accuracy, cost per unit, etc.) benchmarked against 2-3 existing alternatives. Include the source and testing methodology for each metric. This approach consistently scores higher in the technology differentiation section of evaluations.

Align Your Financial Projections with Your Commercialization Timeline

A common rejection trigger is a revenue projection that starts immediately after development ends with no ramp-up period. Build in a realistic 3-6 month go-to-market phase between product completion and first revenue, and show how your burn rate is covered during that gap.

FAQ

What if my target program has its own template?

This is a universal guide. When a program provides a specific form, use it for the actual submission but use this checklist as a companion tool to catch missing items.

Does content vary by technology field?

The core structure is the same, but emphasis areas differ across IT, BT, ET, etc. Field-specific writing tips are included in the notes column.

How long should a technology business plan be?

Most Korean government programs expect 20-40 pages for the main body, excluding appendices. TIPS applications tend to be shorter (15-25 pages) while larger R&D grants may require 40-60 pages. Focus on substance over length — evaluators penalize padding. Use the checklist to ensure every paragraph addresses a specific evaluation criterion rather than repeating points to fill space.

Can I reuse the same business plan for multiple programs?

You can reuse the core technology description and market analysis, but you must customize the executive summary, expected impact section, and budget allocation for each program’s specific evaluation criteria and funding priorities. The program-specific guidance in this template highlights which sections need the most customization per target program.